<< Return to main page
Here's a list of old episodes in date order! There have been some great conversations so feel free to binge them all!
Diane Wiredu is the founder of Lion Words, a brand messaging strategy consultancy with which she aims to stop you from sounding like everybody else. She wants to make sure you have product/message fit and a strategy to save you from drowning in a "sea of sameness".
This episode is sponsored by Product People. If you’re a company founder or product leader who needs to get a product management team up and running quickly or cover parental leave check out Product People. They’ve got a thriving community and 40 in-house product managers, product ops pros, and product leaders. They onboard fast, align teams and deliver outcomes. Check out Product People to book a free intro chat and quote code OKIP to get a 5% discount.
People within a company often can't see the wood for the trees. They know too much and don't understand how complex their messaging has become. Having an independent audit can help to understand what doesn't work.
Messaging is more than just words. It's a strategy informed by company values, overall positioning & ideal customers. It helps people understand why they should care about your product
✅ Clarity - Everyone should know what you do consistently
✅ Ease - Don't try to say too much or confuse people
✅ Relevance - Resonates with your audience's needs
Diane has her ROAR (Research, Opportunity, Assembly, Review) framework, which of course has hard outputs. But so much of the benefit is the clarity & alignment you get through going through it.
Messaging is based on some of the fundamentals of the company, including its mission, vision & strategy. It needs deep leadership involvement as well as a cross-functional group from around the company
|John Cutler||Survive the Feature Factory by Applying Product Thinking to Product Thinking|
|Allen Holub||The Role of Product Management on Truly Agile Development Teams|
|Sarah Doody||Treating Your Career as a Product and Landing that Next Big Job|
|Dan Olsen||Adventures in Product Management|
|Melissa Perri||Escaping the Build Trap with Product Operations and Strong CPOs|
|Teresa Torres||Getting into the Habit of Continuous Discovery|
|April Dunford||Aligning your Positioning & the Myth of Product Market Fit|
|Marty Cagan||How to Build an Effective Product Organisation|
Thank you for checking out the podcast! I love making these episodes and sharing with you.
After checking out ---name---'s episode, let's stay friends!
Enjoy the episode! And thanks again for coming - it means a lot.