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Here's a list of old episodes in date order! There have been some great conversations so feel free to binge them all!

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Episode 29 - Redefining Product-Led Growth (with Heather James)

Product Principles
Product-Led Growth
Women in Product
Episode 29 - Redefining Product-Led Growth (with Heather James)
27 Jan 2021
Heather James head shot
An interview with Heather James, passionate advocate for Product-Led Growth and Founder of the Product-Led Alliance. We talk about Heather's background in both events and Product Management, and how she was inspired to combine the two and form the Product-Led Alliance. We talk about what being Product-Led means to Heather, why she's so passionate about it, how the PLA can help, and much more.

Listen here!

Content Warning - May Contain Adult Language or Themes

Or on your favourite podcast app:
Play on SpotifyPlay on Apple PodcastsPlay on Google Podcasts
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Closed captioning is available via YouTube

About the Episode

Heather is the Founder of The Product-Led Alliance, providing a community, events and materials fora community of passionate product professionals, obsessed with Product-Led Growth. We talk about...

  • What the Product-Led Alliance is and what it offers
  • Why Heather is so passionate about Product-Led Growth and some of the challenges in getting there
  • How she defines Product-Led Growth and how it differs from the dictionary definition
  • What made her start the Product-Led Alliance when she did
  • How a community with so much free content pays the bills
  • How they had to pivot because of COVID-19
  • What makes her most proud of the Product-Led Alliance so far
  • Future ambitions to take over the world
  • Shock horror ... a rival podcast! mumble grumble

And much more!

Contact Heather

You can reach out to Heather on LinkedIn, on the Slack community or via email.

The Product-Led Alliance

You can check out some of the PLA's content on the PLA website.

Once you've run out of my episodes you can go and listen to their podcast For the Love of Product.