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Episode 27 ·

Product Marketing & the Importance of Pirate Metrics

With Abby Hehemann, Senior Product Marketing Manager @ GetResponse

Product MarketingProduct-Led GrowthWomen in Product
Abby Hehemann head shot

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About the Episode

Abby is Senior Product Marketing Manager for GetResponse, a full stack marketing platform. She’s passionate about Product Management and Product-Led Growth, and using data to monitor and inform Product Marketing decisions. Abby is also a features speaker with Product-Led Growth Hub.

  • The role of Product Marketing and importance of getting close to the Product team
  • Pirate metrics (AARRR!) and how you can use them to monitor the health of your funnel
  • The concept of Product-Led Growth and how companies can take their first steps to being Product-Led
  • The importance of communication and collaboration between functions
  • How she got involved with Product-Led Growth hub and their future collaboration plans
  • Whether Product Marketing should report to the VP of Marketing or the VP of Product
  • Most importantly, whether you can get get good nachos in Poland

And much more!

Contact Abby

You can reach out to Abby on LinkedIn.

The April Dunford Fan Club

Both Abby and I are massive fans of April Dunford’s work- you can pick up her book, Obviously Awesome and learn about product positioning from the best.