About the Episode

An interview with Nacho Bassino. Nacho is CPO for Best Day Travel Group and the author of new book "Product Direction", which is a practical playbook for product strategy. Nacho is a passionate supporter of the Latin American product community, and host of a Spanish-language product podcast.

We speak about a lot, including:

• How writing a book is a great way to really learn about the topic you're writing about
• Transitioning from project-led to product-led, how to do it at scale and manage complicated dependencies without SAFe
• What it's like interviewing holidaymakers, and how you can always get a captive focus group when you need one
• Gathering insights to help define product strategy, reducing them and synthesising them into the initiatives that matter
• The importance for product teams of building for the future and not concentrating on short term thinking
• Important principles for building an effective roadmap to support the product vision
• Driving alignment with multiple stakeholders and avoiding an information gap
• How to avoid OKRs becoming just a big "to do" list via peer review and collaboration
• The importance of investing in and providing local language content for the Latin American product community

Buy Nacho's Book

Nacho's book, "Product Direction" is available in all the usual places. Check it out!

Product Direction website.

Conversaciones de Producto

If you speak Spanish, why not try Nacho's podcast Conversaciones de Producto.

Contact Nacho

You can reach out to Nacho on LinkedIn or Twitter.

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