Content Warning - May Contain Adult Language or Themes
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About the Episode
On this episode, I speak to my friend Nesrine Changuel, product coach and
author of the new book "Product Delight". Nesrine started her career at Bell
Labs as a research engineer before moving into product management at
Microsoft, Spotify, and Google, where she even held the title "PM for
Delight" on Google Meet. Her work focuses on how products can go beyond
functionality to create genuine emotional connections with users.
Episode highlights:
Why Product Delight is more than just a “nice to have”, and isn't
just confetti on your boring app
The three pillars of Product Delight: reducing friction,
anticipating needs, and exceeding expectations
The difference between surface delight (like balloons on your Apple
Watch) and deep delight (features that serve emotional and
functional needs together)
Why delight matters just as much in B2B products as in consumer
apps, and why everything is B2H
How to get buy-in from leaders and stakeholders by linking emotional
connection to revenue, retention, and referrals
The Delight Grid and Nesrine's four-step model for embedding delight
into your product process
The risks of chasing the wrong kind of delight (like Deliveroo's
failed Mother's Day campaign or Apple's awkward gesture
fireworks)