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Here's a list of old episodes in date order! There have been some great conversations so feel free to binge them all!
Mackenzie Daisley is a former designer & design account executive who has decided that the design industry is totally f**ked. She's started her own company, Brieft, to un-f**k it and she's not afraid to use expletives along the way.
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In Australia, staff turnover in design agencies is around 30%, and she's seen similar patterns around the world. A big part of the problem is around communication & collaboration, both internally & externally, and she wanted to fix that
Mackenzie has had negative pushback from industry figures about her mission to "un-f**ck the design industry" but also a lot of positivity from innovators & disruptors who know exactly how f**cked it is.
Mackenzie has had feedback that has led her to pivot, or entirely rewrite parts of the application, and she's been able to get really strong signals of Product/Market Fit early.
Mackenzie went to a pitch event without knowing it was a pitch event, fluffed her first pitch, and got blanked by the judge. She regrouped, came back, and won the event. Don't give up!
Mackenzie had never started a company before and she has learned on the job. She's found it helpful to be a straight-shooter & direct, but there remains a pressure for women to act differently to men